Dallas, Texas – October 1, 2015 – Shark Tank sensation ReadeREST! announced today a partnership with METAvivor to bring awareness to breast cancer, while also raising funds for breast cancer research, throughout the month of October.
ReadeREST! Founder Rick Hopper said, “Our goal is to raise $25,000 by donating 25% of all sales of our pink products during October to METAvivor’s efforts.”
METAvivor is a volunteer-led, non-profit organization which funds research, raises awareness, advocates for, and provides support to people with stage IV metastatic breast cancer.
A few key facts about invasive breast cancer:
- About 1 in 8 U.S. women (about 12%) will develop invasive breast cancer over the course of their lifetime.
- Breast cancer is the second leading cause of cancer death in women, exceeded only by lung cancer.
- The chance that breast cancer will be responsible for a woman's death is about 1 in 36 (about 3%).
Hopper added, “Consumers interested in joining us in our efforts can purchase one of our exclusive pink products from readerest.com and wear it proudly for the month of October. They will not only have a functional day to day accessory, but will be helping remind others about this terrible disease that affects so many women and their loved ones.”
ReadeREST! – founded by Rick Hopper and featured on ABC’s Shark Tank as Lori Greiner’s first deal – is the magnetic accessory for reading glasses, sunglasses, ear bud wires, badges and much more. If you’ve ever crossed paths with Rick, you know how much fun he has and how much he loves to share his energy and ideas with everyone around him.